A Discovery News article, about a study done where the more expensive the wine, the more people enjoyed it--even through neurological scans, not just by a rating scale.
Yes, this study was done about wines, but there's no doubt that the point of it extends to other consumable products. Or does it? To me, a huge reason to pay an extra dollar a bottle of beer (and, you know, not buy beer in cans) is because of the additional taste. The thickness of taste, the extra texture. I could tell the difference. And I've paid $4 more for a bottle of beer that was imported, and really liked it--but I haven't better enjoyed a beer at a bar when paying $4 more than the cost.
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January 16, 2008
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